Ad Messaging

Application Name: Ad Bulletin
Ad Bulletin enables Providers to display third-party ads directly to the browser in a separate space, completely independent of the subscriber's requested website. Providers can use their own advertising sources and/or a preferred ad network to supply ads. Using granular geographic information, and any available demographic information, this application provides advertisers a valuable audience for advanced targeting.

The resulting ad revenues may support a subsidized service tier, providing benefit to both Providers and subscribers. In this case, Providers may elect not to offer the opt-out capability. Note that PerfTech's sophisticated opt-in/out capability does not rely on cookies, and is maintained through dynamic IP address changes, assuring subscriber preferences are respected.

Benefits:

• Providers enjoy added revenues derived from online advertising
• Subscribers potentially avail themselves of a lower-cost tier of service
• Subscribers see more relevant advertising, due to geographic and/or demographic criteria
• Advertisers can deliver appropriate ad content to the selected audience
• Optional subscriber-selected categories of interest increase relevance of ad displays
• Providers may choose to offer opt-in/out of ad display
• If offered, subscribers are protected with a reliable, easy, opt-out facility
• Subscribers' privacy is strictly observed; surfing activity is never logged