For approximately the past five years, a prominent broadband operator has used PerfTech’s in-browser messaging platform to help achieve these objectives:
- establish a tiered, billing model based on usage allowances and speeds
- encourage users to subscribe to an Internet plan that best fits their data needs
- foster a high level of customer satisfaction through “right-sized” performance
All of these objectives could be accomplished through one strategy: voluntary tier migration.
Many subscribers initially underestimate their data needs and choose an undersized Internet plan. That instinct is then compounded by the ever-climbing growth in video streaming and other heavy data-consuming applications. According to the operator, average data consumption among their subscribers grew nearly 5-fold, from 40GB to 189GB monthly, from Sept 2013 through June 2017. It’s not surprising that this trend frequently produces a mismatch in service plan. Read more...