QUICK STATS: HIGH RESPONSE RATES TO USAGE ALERTS AT REGIONAL OPERATOR

At the beginning of summer this year, a mid-eastern U.S. regional, full-service operator introduced usage-based Internet tiers.  To keep subscribers informed of their account’s current data usage, in-browser alerts are displayed when 80%, 90%, and 100% of their data thresholds are reached. 

Each personalized usage alert is designed to give subscribers a heads-up on usage thresholds with the opportunity to see upgrade options before their data allowance is used up.  Response-button options are:

  • OK, thanks:  indicates acknowledgement
  • Show meter:  links to a logon to view current usage
  • Tier options:  links to information about data plans (this button not included at 100%)   ...Read more

PERFTECH TO EUROPE AND CANADA FOR FOUR FALL EVENTS

AMSTERDAM, September 20:  Liberty Global Summit.  Sales SVP Jane Christ will be available at the PerfTech exhibit and present at this event hosted by Liberty Global for employees and vendors.   

 MONTREAL, September 18-22:  BMMA & CETS.  Sales exec Rich Skowronski will participate and present at the CETS conference that brings together marketing professionals from the telco and vendor communities.

TORONTO, October 2-5:  MAAWG.  PerfTech, a long-time supporter of MAAWG, will sponsor a luncheon and be represented by execs Jane Christ and Jonathan Schmidt.

BERLIN, October 24-26:  Broadband World Forum.  PerfTech co-hosts an exhibit with OpenVault. Sales SVP Jane Christ will be on hand.

OVERWHELMING RESPONSE TO IN-BROWSER WI-FI SECURITY ALERTS

Even though most broadband subscribers are aware of the perils of unsecured, residential wi-fi networks, many don’t take the time to properly secure them at installation, and then simply forget.  Early this year, a major North American broadband provider and PerfTech customer took steps to help subscribers pre-empt wi-fi security breaches before they occur. 

The provider first identifies those accounts that have not personalized the default network name and password supplied with their modem, then delivers an in-browser security alert reminding them to take the precaution, with a link to instructions on how to change the modem password and complete the update.  

The ongoing alert campaign has been running for 6 months, February to August.  The notice recurs every 4 hours until an action is taken.  The response rate has been nearly total and includes these results:

Number of alerts delivered to unique subscribers:        295,104

Percent who acknowledge the alert:                               81.7%

Percent who click to reset the password:                        16.8%

Total response rate:                                                         98.5%

QUICK STATS: MID-TIER operator is BIG ON COMMUNICATION

We’ve seen this before:  mid-sized Internet providers often turn out to be more progressive in their operations than large ones.  One of our more recent customers bears this out.  While the provider serves primarily non-urban communities in multiple states, they are laser focused on offering the best next-generation services and speeds, as well as innovative methods of outreach to their subscribers.  Enter PerfTech, who filled the bill for their prolific communication needs and desires. 

Three primary use cases from among their extensive list include:

·       A survey to newly installed subscribers

·       Late-bill-pay notices

·       Usage notices for both post- and prepay plans     Read more...

QUICK STAT: 56% OF IN-BROWSER MESSAGES DELIVERED TO PHONES VS LARGE-SCREEN DEVICES

Since our first installation in 2001, PerfTech has been creating and supplying in-browser message templates for our customers—broadband cable, telco, and mobile providers.  These templates automatically format content appropriate to the recipient’s device screen-size.   

We decided to take a look at statistics from one of our large residential broadband customers to see which type of devices have received more in-browser messages:  small screen (phones) or larger screen (tablets, desktops, or laptops) devices. 

During the first 6 months of 2017 at this one customer, results showed:

Total messages rendered on all devices:     9,492,977

Total rendered on phones:                             5,351,511

Percent on phones:                                        56.37%   

Take away:  More than half of all in-browser messages are now delivered on phones.  According to many sources, this percentage will rise as phone-favoring, younger demographics mature.