PERFTECH ENABLES ARPU GROWTH DRIVEN BY TIER RIGHT-SIZING

For approximately the past five years, a prominent broadband operator has used PerfTech’s in-browser messaging platform to help achieve these objectives: 

  • establish a tiered, billing model based on usage allowances and speeds
  • encourage users to subscribe to an Internet plan that best fits their data needs
  • foster a high level of customer satisfaction through “right-sized” performance 

All of these objectives could be accomplished through one strategy:  voluntary tier migration.            

Background

Many subscribers initially underestimate their data needs and choose an undersized Internet plan.  That instinct is then compounded by the ever-climbing growth in video streaming and other heavy data-consuming applications.  According to the operator, average data consumption among their subscribers grew nearly 5-fold, from 40GB to 189GB monthly, from Sept 2013 through June 2017.  It’s not surprising that this trend frequently produces a mismatch in service plan.   Read more...

PERFTECH WINS MULTI-MILLION DOLLAR EXPANSION ORDER TO CLOSE Q3

As Q3 2017 ended, PerfTech received a multi-million dollar order from one of its existing customers, a U.S.-based, top cable and broadband operator.  The order comprises subscriber licenses and equipment to provide PerfTech’s Bulletin System coverage across the operator’s entire current footprint, which has expanded roughly threefold since the original deployment.  Use cases for in-browser messaging will include transition messaging and branding to the operator’s acquired subscribers, as well as traditional communications related to usage, billing, maintenance, and other service-related areas.  The operator plans to complete deployment during Q4 of this year. 

“Significantly, this order comes as the result of a detailed study conducted by the legacy operator to analyze the effectiveness of in-browser communications across all of its messaging needs,” stated SVP of Sales, Jane Christ.  “Internal groups were able to affirm PerfTech’s contributions to implement usage-based revenues, shorten late-pay times, and deflect call center load, among other benefits.  It’s great to have internal groups marketing for you and essentially verifying the value of your product,” she added.

QUICK STATS: HIGH RESPONSE RATES TO USAGE ALERTS AT REGIONAL OPERATOR

At the beginning of summer this year, a mid-eastern U.S. regional, full-service operator introduced usage-based Internet tiers.  To keep subscribers informed of their account’s current data usage, in-browser alerts are displayed when 80%, 90%, and 100% of their data thresholds are reached. 

Each personalized usage alert is designed to give subscribers a heads-up on usage thresholds with the opportunity to see upgrade options before their data allowance is used up.  Response-button options are:

  • OK, thanks:  indicates acknowledgement
  • Show meter:  links to a logon to view current usage
  • Tier options:  links to information about data plans (this button not included at 100%)   ...Read more

PERFTECH TO EUROPE AND CANADA FOR FOUR FALL EVENTS

AMSTERDAM, September 20:  Liberty Global Summit.  Sales SVP Jane Christ will be available at the PerfTech exhibit and present at this event hosted by Liberty Global for employees and vendors.   

 MONTREAL, September 18-22:  BMMA & CETS.  Sales exec Rich Skowronski will participate and present at the CETS conference that brings together marketing professionals from the telco and vendor communities.

TORONTO, October 2-5:  MAAWG.  PerfTech, a long-time supporter of MAAWG, will sponsor a luncheon and be represented by execs Jane Christ and Jonathan Schmidt.

BERLIN, October 24-26:  Broadband World Forum.  PerfTech co-hosts an exhibit with OpenVault. Sales SVP Jane Christ will be on hand.

OVERWHELMING RESPONSE TO IN-BROWSER WI-FI SECURITY ALERTS

Even though most broadband subscribers are aware of the perils of unsecured, residential wi-fi networks, many don’t take the time to properly secure them at installation, and then simply forget.  Early this year, a major North American broadband provider and PerfTech customer took steps to help subscribers pre-empt wi-fi security breaches before they occur. 

The provider first identifies those accounts that have not personalized the default network name and password supplied with their modem, then delivers an in-browser security alert reminding them to take the precaution, with a link to instructions on how to change the modem password and complete the update.  

The ongoing alert campaign has been running for 6 months, February to August.  The notice recurs every 4 hours until an action is taken.  The response rate has been nearly total and includes these results:

Number of alerts delivered to unique subscribers:        295,104
Percent who acknowledge the alert:                              81.7%
Percent who click to reset the password:                       16.8%
Total response rate:                                                        98.5%