QUICK STATS: MID-TIER operator is BIG ON COMMUNICATION

We’ve seen this before:  mid-sized Internet providers often turn out to be more progressive in their operations than large ones.  One of our more recent customers bears this out.  While the provider serves primarily non-urban communities in multiple states, they are laser focused on offering the best next-generation services and speeds, as well as innovative methods of outreach to their subscribers.  Enter PerfTech, who filled the bill for their prolific communication needs and desires. 

Three primary use cases from among their extensive list include:

·       A survey to newly installed subscribers

·       Late-bill-pay notices

·       Usage notices for both post- and prepay plans     Read more...

QUICK STAT: 56% OF IN-BROWSER MESSAGES DELIVERED TO PHONES VS LARGE-SCREEN DEVICES

Since our first installation in 2001, PerfTech has been creating and supplying in-browser message templates for our customers—broadband cable, telco, and mobile providers.  These templates automatically format content appropriate to the recipient’s device screen-size.   

We decided to take a look at statistics from one of our large residential broadband customers to see which type of devices have received more in-browser messages:  small screen (phones) or larger screen (tablets, desktops, or laptops) devices. 

During the first 6 months of 2017 at this one customer, results showed:

Total messages rendered on all devices:     9,492,977

Total rendered on phones:                             5,351,511

Percent on phones:                                        56.37%   

Take away:  More than half of all in-browser messages are now delivered on phones.  According to many sources, this percentage will rise as phone-favoring, younger demographics mature. 

IT’S SUMMER 2017 CONFERENCE TIME

PerfTech is a dedicated, 14-year participant and sponsor at these two summer events:

JUN 12-15:  MAAWG; Lisbon, Portugal; Attending:  Executives Jane Christ and Jonathan Schmidt

 AUG 6-9:  CableLabs Summer; Keystone, CO; Attending:  Sales execs Jane Christ and Rich Skowronski

QUICK STATS: JUMP-START A MODEM SWAP CAMPAIGN WITH PERFTECH

It’s one of those moments when broadband subscribers are most prone to procrastination:  modem-swap time.  Even though the promise of faster speeds and smoother reception looms large, it usually takes multiple and persistent communications from ISPs to precipitate action.  It’s no surprise that this has become one of the most popular use cases for PerfTech’s in-browser messaging.  We looked at two recent and ongoing modem-swap campaigns to gage response and progress:

Profile 1:  Top-Tier MSO

Time period of stats:  February 2017 through April 2017  (3 months)

Result summary: 49.0% took action to swap modems during first 3 months

 A top-tier MSO customer sends modem-swap notices in separate rounds lasting 10 days each, with a few days between rounds.  Read more...

MEET US AT THE ANGA CONFERENCE IN COLOGNE, MAY 30-JUNE 1

PerfTech will co-exhibit with OpenVault, a leading vendor of network analytics, at this show:

            EVENT:            ANGA Conference, Booth 7/C77

            WHERE:           Cologne, Germany at the Koelnmesse Center

            WHEN:             May 30—June 1

The two technology vendors have integrated their products in the networks of five U.S.-based Internet service providers to date, and enjoy a synergistic relationship that resolves the “all-you-can-eat” revenue dilemma. 

OpenVault provides network data analytics, while PerfTech provides in-browser messaging to keep subscribers informed regarding their broadband accounts.  More specifically, OpenVault supplies data usage information to the PerfTech platform that in turns notifies subscribers when they approach or exceed data limits, and presents action options.  The process is automated for the ISP, and lets the subscriber self-manage to “right-size” their data plan.

Contact Jane Christ, PerfTech Sales SVP, at 210-893-4022 to set up a time to meet, or drop by Booth 7/C77.