One of PerfTech’s ISP customers recently redesigned the look and layout of its monthly bill. In order to avoid any confusion on the part of subscribers, the ISP chose to launch a brief but informative in-browser message campaign. The message contained a short caption and offered two responses: simply a visual “bill” image on which to click for more information, or a close option. The image linked to a FAQ and samples of the bill new design with detailed highlights on important features. Tracking the campaign for its final 12 days yielded these results:
Unique subscribers who received the message: 64,279
Percentage who clicked to view new bill design: 16.5%
While only those interested in seeing the new design clicked on the bill image, we can presume that the in-browser message was an easy solution and effectively prevented any related calls to customer care.