One of PerfTech’s large ISP customers needed to inform a relatively small subset of its overall subscriber base that a change was due in their channel lineup. Bulletin System is designed precisely for this type of communication task where a fast and easy-to-create method of getting the word out is needed. The in-browser message simply asked “Are you looking for your show?”, and the campaign ran for a month. A link was supplied to view the updated channel lineup; otherwise the customer could acknowledge by the reply “Got it”. If “Close” was selected, the message would reappear later, resulting in an almost 100% response by the number of unique subscribers who received the message, as shown below:

View channel lineup: 69.0%
Got it: 28.3%