PerfTech’s in-browser messaging platform is frequently the vehicle to announce good news. In this case, one ISP showed subscriber love by extending free speed upgrades as a loyalty perk to selected customers. The speed perk, which boosted both download and upload speeds on a permanent basis, was announced via an in-browser message for a week. The message featured the upgrade news and only a ‘Close’ button, which, if clicked, averted any repeat delivery.
As might be expected, response was significant with a 51.0% acknowledgement rate via ‘Close’.