It’s one of those moments when broadband subscribers are most prone to procrastination: modem-swap time. Even though the promise of faster speeds and smoother reception looms large, it usually takes multiple and persistent communications from ISPs to precipitate action. It’s no surprise that this has become one of the most popular use cases for PerfTech’s in-browser messaging. We looked at two recent and ongoing modem-swap campaigns to gage response and progress:
Profile 1: Top-Tier MSO
Time period of stats: February 2017 through April 2017 (3 months)
Result summary: 49.0% took action to swap modems during first 3 months
A top-tier MSO customer sends modem-swap notices in separate rounds lasting 10 days each, with a few days between rounds. Read more...