One of the most popular use-cases of PerfTech’s in-browser messaging platform continues to be late-bill-pay reminders. Here, we take a look at how they are being used at a top-tier ISP customer for the year 2018 so far, January through August (8 months). In general, upon being tagged as delinquent, a subscriber is placed on a recipient list for the late-bill-pay campaign. The campaign consists of 3 consecutive, in-browser messages, each of which contains slightly stronger wording and headings. Message 1 is delivered for 2 days, after which Message 2 is delivered for 1 day, followed by Message 3. Upon receipt of payment at any time during the campaign, the subscriber is removed from the recipient list.
There are two perspectives by which to gauge effectiveness of the campaign:first, track how many recipients link immediately to pay from the message, and secondly, track how many fewer recipients are delivered notices from one message to the next. Read more .…
As demand for streaming broadband grows steadily, ISPs continually launch modem upgrade campaigns to keep subscribers outfitted with the latest equipment and greatest speeds. Several aspects of these campaigns rely on effective reach and communication with the subscriber, including: awareness of new modem capabilities, availability, how to acquire and how to install. In fact, modem swap campaigns have become one of the most frequently requested use cases for PerfTech’s in-browser messaging.
Beginning this May, one major ISP customer began delivering in-browser messages to inform subscribers that new modems were being shipped to them free-of-charge.An important factor is to coordinate delivery windows with opportune information on how to self-install, with the goal to help the subscriber get up and running quickly while minimizing the call load to customer support.The in-browser message includes a link to see instructions to do just that. Read more ….