Executing modem-swap campaigns is one of the top 3 use cases for which PerfTech’s in-browser messaging product has proven to deliver compelling results. Recently, one of PerfTech’s large ISP customers realized that a number of leased-modem subscribers were lagging in completing their upgrade. An in-browser message campaign was prepared to target this group, urging them to order the free modem upgrade online or by contacting the ISP directly. The campaign consisted of 3 consecutive rounds of messages, each delivered for 4 days and approximately a week apart.
The first 2 rounds, scheduled a week apart, asked the subscriber to click a button to “order on-line”, to “close”, to “remind me later”, or to “contact us” via online chat or a direct phone number, with the results below.Note that “contact us” results were not measurable by Bulletin System. Read more …