QUICK STATS: LEASED-MODEM UPGRADE ACHIEVED IN WEEKS

Executing modem-swap campaigns is one of the top 3 use cases for which PerfTech’s in-browser messaging product has proven to deliver compelling results. Recently, one of PerfTech’s large ISP customers realized that a number of leased-modem subscribers were lagging in completing their upgrade. An in-browser message campaign was prepared to target this group, urging them to order the free modem upgrade online or by contacting the ISP directly. The campaign consisted of 3 consecutive rounds of messages, each delivered for 4 days and approximately a week apart.

The first 2 rounds, scheduled a week apart, asked the subscriber to click a button to “order on-line”, to “close”, to “remind me later”, or to “contact us” via online chat or a direct phone number, with the results below.Note that “contact us” results were not measurable by Bulletin System. Read more …

ONLY 6.6% OF AT-RISK SUBS “NOT INTERESTED” IN LOYALTY OFFER

As an overture to promote loyalty among a group of subscribers deemed potentially at risk, an ISP customer of PerfTech’s in-browser communication platform launched a messaging campaign to reward the group for their continued patronage. The in-browser message included an ISP phone number to call to procure a special loyalty discount offer. In addition to the invitation to phone in, several other action-button options were available, including: Close, Remind Me Later, Acknowledge, and Not Interested. Although Bulletin System has no intrinsic means to determine the number of recipients who called in to explore the offer, the system does track action-button responses. With over 100,000 unique recipients during a two-month period spanning April, May, and June of this year, response results were as follows:

BUTTON RESPONSE %
Close 27.3%
Remind Me Later 12.9%
Acknowledge 12.1%
Not Interested: 6.6%

While the number who phoned in to the ISP is not known, we see that only 6.6% were “not interested,” and that nearly 60% engaged with the message.

MINI-CAMPAIGN ANNOUNCES SPEED gifts

In the eternal search for ways to foster subscriber loyalty and nip any thoughts of churn, one of PerfTech’s ISP customers began a mini-campaign to offer a free, automatic speed boost to subscribers identified as possibly at-risk following a customer contact event. Speed hikes of 100 Mbps over the subscriber’s current speed plan were automatically enabled for a period of 6 months.

The speed boosts were accompanied by a brief, upbeat, in-browser announcement, scheduled for delivery a maximum of 3 times. No response was required of the subscriber, however “Got it” and “Close” buttons were included, with positive results as follows:

Speed Gift Level Got It % Close % Total Engagement %
To 200 Mbps: 19.6% 46.5% 66.1%
To 300 Mbps: 23.6% 45.2% 68.8%
To 400 Mbps: 24.7% 45.5% 70.2%

PERFTECH DEPLOYED AT 5 OF TOP 7 CABLE BROADBAND PROVIDERS

In a published online report outlining total broadband subscribers at the end of 1Q 2019, as well as net new adds during the same time, the Leichtman Research Group listed the top seven cable providers according to broadband subscriber counts, in order as follows:

Comcast
Charter
Cox
Altice
Mediacom
WOW
Cable ONE Read more . . .

MEET US AT THESE MAY-JUNE EVENTS

MAY 1-2: POCONO MANOR, PA: BCAP (Broadband Cable Assoc. of PA)
Attending: Rich Skowronski, VP North American Sales
PerfTech will share an exhibit with vendor Open Vault.

JUNE 3-6: BUDAPEST: MAAWG
Attending: Jane Christ, SVP Sales and Jonathan Schmidt, EVP Business Development
Celebrating 15 years as a MAAWG sponsor, this year PerfTech hosts a luncheon.

JUNE 15-18: TORONTO: WEC19 (World Education Congress)
Attending: Jane Christ, SVP Sales
PerfTech will share an exhibit here as well with vendor Open Vault.