Promotional Messaging

Application Name: Promo Bulletin
Delivering targeted, in-browser messages that promote the Provider’s services is arguably the most effective manner to market to the Internet subscriber. The Provider’s message can display to precisely the subscriber who could avail himself of the promotion at precisely the time that it is most relevant. For example, several international Internet providers sell various tiers of service based on the subscriber’s bandwidth needs. Any requests that exceed the specified byte cap for the month can result in expensive overage charges or severe performance penalties. With Bulletin System, the Provider can deliver a message to the subscriber who is approaching his limit before it has been surpassed, and offer that subscriber an upgrade to a higher tier of service on the spot. Opportunities for promoting new services, such as triple and quadruple-play combinations, are limitless.

Benefits:

• Subscribers can take advantage of promotions as their needs arise
• Providers save time and money spent on creating and placing ads on television or creating, printing, and sending out direct mail
• Providers generate revenue instantly from promotions, without waiting for phone-in or mail-in responses
• Providers can evaluate promotional campaigns quickly, with time-stamped results tracking number of impressions and actions taken, and can make appropriate adjustments to heighten effectiveness