The acquisition of a smaller regional ISP by one of PerfTech’s multi-state ISP customers, and the subsequent integration of the acquired system, resulted in new business for the second quarter of this year. The license order expansion amounted to approximately an additional 12% of the customer’s current license base.
ISPs are constantly enhancing broadband services to offer increased speeds. However, in order for their subscribers to realize the enhanced speed, an in-home modem upgrade is inevitably needed. To make their speed upgrades quickly available, a large ISP and PerfTech customer began shipping new modems directly to target subscriber groups free of charge.
The ISP used in-browser messages to announce that an upgraded modem had been shipped and was on its way, along with 2 links with instructions a) to install the new modem, and b) to return the old one postage-free, plus an “Ok thanks” button to acknowledge delivery of the notice. Read more . . .
As part of an annual standard practice, one of PerfTech’s regional ISP customers announces any changes to its rate card and channel lineup to its entire subscriber base via an in-browser message. This year was slightly different, with the addition of an update to its privacy policy as well. Upon delivery of the message in the browser, the subscriber can select one of three buttons to: acknowledge receipt, link to the new rate card, or link to the updated privacy policy. Always anticipated, this notice consistently receives a high rate of engagement, and this year was no different, with responses as follows: Read more . . .
During the bulk of 2020, a multi-state broadband ISP and user of PerfTech’s in-browser messaging platform had discontinued late bill pay charges and notices as a humanitarian response to the economic toll brought on by COVID19. On December 1 of last year, on the cusp of the pandemic recovery, the ISP resumed its charges and notices to subscribers with past due bills. Subscribers were alerted to an account issue, and offered several actionable button choices, among them: “OK, thanks” to acknowledge the message, “Billing questions?” to get online help, or “Log in” to immediately check their account. Response rates for the first four months, from December 2020 through March 2021, follow: Read more . . .
In addition to encouraging subscribers to “right-size” their data package, usage-based billing models enable broadband providers to charge for their services in a manner that seems fair: leveling fees as close as possible to actual data used. But to make this model successful, ISPs need direct, timely communications to keep their subscribers apprised of current usage, and to avoid billing surprises. One of the nation’s top ISPs achieves this communication using PerfTech’s in-browser messaging platform and credits its usage-based billing models as a significant contributor to attaining one of the highest ARPUs in the industry. Read more . . .
