PerfTech’s messaging platform uses upstream HTTP Internet requests as opportunities to deliver in-browser messages. As of January 22, 2022, Google reports that while 95% of its web traffic is encrypted worldwide, in the US only, 92% is encrypted*. While encrypted traffic has risen dramatically over the past decade, PerfTech delivery logs show that in-browser messages nevertheless reach ~87% of targeted recipients within a typical 7-day campaign window.

To better understand this impact, PerfTech has gathered statistics for the past 4 years across the same policy of one of our large, North American ISP-customers to determine what percentage of targeted subscribers successfully received an intended in-browser message. Note that PerfTech’s Bulletin System time-stamps and logs each successful delivery for reporting purposes.

Percent of target recipients reached during time window below:
Jan 1 min 4 hrs 1 day 3 days 5 days 7days
2018** 17.87 39.23 79.56 91.35 93.75 94.89
2019 12.83 31.37 71.90 87.67 91.50 93.23
2020 11.74 29.87 68.07 84.33 88.35 89.76
2021 12.86 33.17 66.62 85.53 90.84 92.82
2022 09.26 25.21 56.64 76.17 83.39 86.52

In sum
During the past 4 years, while reach percentages during the shorter time windows diminished, by day 5, there was approximately a 10-point difference, and 8 points by day 7. Still in 2022, ¼ of a targeted recipient list is delivered a message within 4 hours; more than ½ by the end of day 1, and more than ¾ by the end of day 3. When compared to delivery statistics and the inherent downfalls of other subscriber communication forms, such as email, in-browser messaging emerges as highly successful.

Factors that influence reach
Assuming that a subscriber is online, several factors contribute to the ability to reach a targeted subscriber with an in-browser message. Remember that the factors below are evaluated for every single GET request.

Factors that prevent reach for a single GET request include:
• Not using a browser, such as when gaming or viewing video
• Loading an HTTPS site or page
• Having previously selected to opt out of the respective in-browser message category
• Requesting a site that PerfTech’s platform automatically bypasses, such as those that result in environments unfriendly to message frames
• Requesting a site that the provider expressly wishes to bypass, such as their own

Factors that enable reach include:
• Bulletin System is persistent, and monitors every upstream request for an opportunity to deliver
• A huge number of sites redirect to an HTTPS site. Requesting an HTTP site (using www. for example) that is subsequently redirected to an HTTPS site still gives Bulletin System an opportunity to deliver
• It's also important to note that even if a site is marked as having Default HTTPS, it does not guarantee that all traffic on every page of that site will be over HTTPS
• It takes only one unencrypted (HTTP) page request to successfully deliver a message

Notes
* https://transparencyreport.google.com/https/overview?hl=en
** Data for 2018 was not available until March; all other years the data was gathered from January of the respective year.