PERFTECH AT SUMMER SHOWS 2018

Meet PerfTech in Germany or Colorado at one of these summer shows:

JUNE 4-7:  MUNICH:  MAAWG
Execs Jane Christ and Jonathan Schmidt will host a luncheon at this security conference.

JUNE 12-14:  COLOGNE:  ANGA
PerfTech Sales EVP Jane Christ will be on hand at the ANGA Exhibition and Conference, Booth 7/H9, alongside our friends at Open Vault and Omni Remotes. 

AUGUST 5-8:  KEYSTONE:  CABLELABS SUMMER
PerfTech is proud to be a regular exhibitor at this semi-annual show; attending sales execs are Jane Christ, Rich Skowronski, and Richard Phelps.

QUICK STATS: FAVORABLE RESPONSE TO AN ISP’S “OOPS” MOMENT

It can happen to the best of ISPs:  an “oops, our bad” moment.  One of PerfTech’s regional ISP customers discovered that they mistakenly had not been collecting a rental fee for a CPE device, and now they needed to begin charging.  It can be tricky—asking customers to begin paying for something that so far has been “free.”  The ISP decided quickly to send an in-browser message to announce the omission, to explain that the rental fee would now appear on customer bills going forward, and to reassure them there would be no retroactive charges.  The message also included the amount of the rental fee, which was small, to preclude calls asking for that piece of information.

The in-browser message was sent only to those subscribers affected, and in batches across overlapping time windows lasting in sum for about six weeks.  Response options included phoning the ISP support number displayed, or selecting one of two active buttons, with these results:

“OK, THANKS” RESPONSE RATE:      55.8%
“CHAT NOW” RESPONSE RATE:        15.0%
TOTAL ONLINE RESPONSE RATE:     70.8% 

Note that while most consider a response rate over 70% to be highly successful, the definitive response rate would also add in those customers who phoned the ISP support center directly, a statistic not known to the in-browser platform, and would result in an even greater response.

PERFTECH’S SKOWRONSKI TAPPED TO JOIN BOARD OF CETS

At the CETS Spring annual meeting and seminar in Florida earlier this month, the organization invited Rich Skowronski, PerfTech VP of North American Sales, to serve a term as a member of its Board of Directors.  CETS, the Customer Experience and Telco Sales Association, brings together professionals from both service providers and vendors within the Telecom industry to share best practices and industry trends.  Rich joined the PerfTech sales team in June, 2016, after an extensive career including over 30 years in the sale of communication technology products, software, and services, and over 20 years managing and directing national account sales.  Among the eight current board members, Rich represents the only vendor member to have a seat on the CETS board.

2017 VERSUS 2016 REACH STATISTICS DIFFER BY 2.14%

In addition to response rates, PerfTech regularly monitors 1) subscriber reach and 2) delivery times of its in-browser messaging product, Bulletin System.  We recently looked at a policy with a large recipient list to determine what percentage of targeted subscribers successfully received an in-browser message.  

Reached versus Targeted

For our purposes, the term “reached” means that the designated message successfully displayed on the targeted subscriber’s device.  The message associated with the policy we monitored related to an ISP’s updated “Terms and Conditions.”  The ISP customer dynamically adds new and upgraded subscribers to the recipient list on an ongoing basis.  Reach was analyzed for a typical 5-day delivery window for the past two calendar years. The percentage of subscribers reached versus targeted was as follows:    Read more....

Q1 2018 BUSINESS NEWS

PerfTech announces two items of business news for Q1 of this year:  the completion of a major U.S. deployment, and the acquisition of a new customer. 

The major deployment completion adds in-browser messaging benefits to a multi-state, Mid-Atlantic-based operator with approximately 3.1M broadband subscribers.  The new customer is a regional operator in the Midwest providing Internet, IPTV, digital phone and satellite services to all or parts of three prairie states.  Both customers plan to make full use of PerfTech’s customized, in-browser messaging platform to engage directly with subscribers when information regarding their service and accounts would best inform and assist them.