IT TAKES ONLY ONE HTTP REQUEST TO DELIVER A MESSAGE
PerfTech’s messaging platform uses upstream HTTP Internet requests as opportunities to deliver in-browser messages. Over the past 3 years, the frequency of websites using HTTPS has increased by approximately 38%, and sits at 51.8% for the top 1 million most popular sites worldwide as of August, 2018*. While the Google Chrome Transparency Report for North America shows HTTPS use as of December 2018 at higher than 90%**, PerfTech delivery logs show that in-browser message delivery has been impacted only slightly by under 4%, especially looking at a typical 5-day campaign window. To better understand this phenomenon, PerfTech has monitored the same policy of one of our ISP-customers to determine what percentage of targeted subscribers successfully received an intended in-browser message. Read more....
To broadband subscribers, it’s a simple but much appreciated courtesy: the maintenance alert. Virtually all ISPs establish brief time windows, usually in the early hours of the morning, during which maintenance is performed to keep networks humming and up to date. But for all those night people, an unexplained interruption in Internet service can be more than annoying.
Thus, the maintenance alert has become a gesture of good will among ISPs wishing to maintain a smooth customer experience, and has given rise to one of the most popular uses-cases for PerfTech’s in-browser messaging system.Some ISPs deliver maintenance alerts well ahead of time both to give ample warning and convey their continuous commitment to investing in their networks and improving the subscriber experience;others prefer to deliver alerts just an hour or two before the event so that only those customers most likely to be impacted receive the message.Note that PerfTech’s in-browser messages have configurable start-end schedules, so all alerts are terminated once the maintenance window begins, a feature that precludes receiving messages that are no longer relevant, unlike email notices. Read more …
ISPs have many reasons to reach and convey information quickly to a targeted subscriber. Among those reasons, notice of copyright infringement is one of the more pressing. Organizations who represent copyright holders and who monitor and identify offending streaming data according to the guidelines of the Digital Millenium Copyright Act (DCMA) alert the respective ISP regarding the pirating source. The ISP in turn must pass on the notification to the infringing subscriber. Because of the ease of reaching subscribers online, PerfTech’s in-browser messaging system has become a highly effective vehicle for delivering DMCA notices. And importantly, because the PerfTech system logs and time-stamps all message deliveries along with the subscriber’s respective responses, the ISP can verify that it has fulfilled its obligation to notify if called upon.
In order to analyze response rates, we looked at DMCA message statistics generated by one large ISP-customer over a time span of nearly 22 months from January 2017 through late October 2018. Results follow: Read more …
