An in-browser message targeted to a subscriber account will display on the first connected device that actively browses. For many outreach messages from the ISP, especially regarding usage, upgrades, or billing, it’s important to reach the account holder. One way to find them is to simply ask! One of PerfTech’s ISP customers did just that, beginning a late-bill message with “Are you the account holder?” and including “Yes” and “No” response options. If the busy viewer bypasses the message by browsing to another tab or closing the current tab without responding, the message is redelivered at the next opportunity.
PerfTech followed the campaign for 3 months, beginning in December of 2018, with these results: Read more…